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MII University
Introduction to MII University
Welcome to MII University (1:17)
Persona
What is Persona? (6:20)
Build Your Persona (4:15)
Avoid Common Persona Mistakes (3:40)
Next Steps and Benefits of Persona (2:46)
QUIZ - Persona
The Seeker Journey
Understanding the Seeker Journey (2:31)
The 4 Stages of the Seeker Journey (5:47)
Building Your Seeker Journey (3:23)
QUIZ - Seeker Journey
Content
Creating Content that Connects (2:40)
Creating a Content Plan (9:39)
Avoiding Common Content Mistakes (3:07)
QUIZ - Content
Social Media
Social Media Engagement (23:26)
QUIZ - Social Media Engagement
Follow-Up - A Middle East Perspective
Follow Up - A MENA Perspective (6:45)
QUIZ - Follow-Up
Metrics and Measurement
Measure What Matters (7:52)
Dashboards: Measuring Success (6:12)
QUIZ - Metrics and Measurement
MII University Graduation
Well Done! (0:43)
QUIZ - Seeker Journey
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